BY ELLA ALEXANDER 06 June 2011
FRIDA GIANNINI has described Florence Welch as her inspiration for Gucci's autumn/winter 2011 offering.
"As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman," she explained. "I met her in Los Angeles at this year's Grammys and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman."
Having picked Mark Ronson, Rihanna and James Franco to appear in previous Gucci campaigns, Giannini believes she has an eye for emerging talent.
"I chose to work with all three of them before they became as popular culturally as they are today," she told Dazed Digital. "I think Gucci has been successful in bridging past and present. We have a rich and storied past, but we always have an eye to the future, which these collaborations represent."
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