Whatever It Takes

Who are we?

Whatever It Takes is a unique artwork campaign launched by 21st Century Leaders Foundation, charity reg. no. 1061376.

We have gathered 660 leaders: royalty, Nobel Peace Prize laureates, business leaders, actors, musicians, artists, fashion designers, sportsmen and sportswomen and writers.

Many of the world's most celebrated public figures have put their names to our projects. By becoming 21st Century Leaders, these public figures are pledging to do ‘whatever it takes’ to address issues of the 21st Century.

We work with our leaders to assist and encourage a generation of influencers to take ownership, engage in positive action, raise awareness among their communities, and champion the solutions to poverty and environmental degradation.


Whatever It Takes

We are proud to introduce you to the Whatever It Takes collection, featuring ‘symbols of hope for the 21st Century’ drawn by leaders in the worlds of fashion, film, television, music and sport.

The signed artwork donated by each Leader is his or her original work, and has been donated for the exclusive use of the Whatever It Takes campaign which has so far raised over $3,000,000 for charitable projects worldwide.

Whatever It Takes supports 21st Century Leaders Foundation in its work for key global development causes including poverty alleviation, environmental conservation and the protection of children.

If you’d like to learn more about what we do, take a look at our causes.