BEHIND THE MUSES

FLORENCE WELCH & FRIDA GIANNINI
From the moment her debut album came out in 2009, Welch, the flame-haired frontwoman of the British pop band Florence and the Machine, bewitched the fashion world. Soaring vocals aside, the statuesque performer cut a striking figure in her dramatic, boho-chic frocks, and it wasn’t long before designers were fighting to dress her in their own. “I was captivated by her eccentric style and her willingness to dare,” says Giannini, Gucci’s creative director, who designed Welch’s costumes for her current tour—and also took inspiration from her for the label’s fall 2011 collection. “She embodies the cinematic allure and seductive power that is its essence.”
By Karin Nelson
Photographs by Max Vadukul
July 2011
Welch Wears Gucci’s silk chiffon gown, belt, and shoes. Giannini wears her own Gucci clothes. Welch’s hair by Ben Jones using Bumble and Bumble and makeup by Thomas De Kluyver at D+V Management; Giannini’s hair by Antonio Zinni and makeup by Luciano Squeo. Photographed at Snap Studios, London.


Read More http://www.wmagazine.com/fashion/2011/07/designer-musician-muses-ss#ixzz1Sa218G5Q